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| Credit: Imago |
The 2025 WWE Royal Rumble witnessed a historic social media explosion, thanks to a surprise appearance by internet sensation IShowSpeed. The popular streamer and content creator’s involvement led to over 300 million views on WWE’s social media platforms within just 24 hours, making it the most viral segment in Royal Rumble history (WWE Corporate).
A Viral WWE Moment
During the Men's Royal Rumble match at Lucas Oil Stadium in Indianapolis, IShowSpeed shocked fans by stepping into the ring. However, his moment in the spotlight was short-lived as WWE Superstar Bron Breakker delivered a devastating spear, instantly going viral across multiple platforms. The clip became the most-viewed WWE post in company history, reaching over 1 million likes on Twitter (now X) and ranking among the top 10 hottest sports posts in the platform’s history (WWE Corporate).
Beyond Just Views: WWE’s Success Story
The collaboration with IShowSpeed was a game-changer, showcasing how social media influencers can bring mainstream sports entertainment to new audiences. WWE not only gained record-breaking online engagement but also saw record attendance numbers, with over 70,000 fans in the arena, as well as significant increases in merchandise sales and sponsorship revenue (WWE Corporate).
A New Era for WWE Marketing
This unprecedented success highlights a growing trend in entertainment, where digital influencers bridge the gap between traditional sports and online culture. WWE’s partnership with IShowSpeed is a prime example of how cross-platform collaborations can create historic moments, redefine audience engagement, and set new benchmarks in the industry.
With WWE breaking social media records and tapping into younger demographics, it’s clear that this is just the beginning of a new era for sports entertainment.